Baby showers are exciting; but gift buying doesn’t always feel that way. What do they need? What will they use? What won’t get re-gifted? Should you choose something for the newborn days, or a gift that will be loved later on?
Whether you’re a first-time gifter, an auntie with standards, a repeat shower guest, or a "no-idea-what babies-need" kind of shopper, this list is for you. These newborn essentials are safe, gentle, practical and stylish enough to gift with confidence.
This is your go-to baby shower gift guide; packed with useful, everyday picks parents reach for daily, not once. 5 baby shower gift ideas that parents genuinely appreciate: no clutter, no gimmicks, no “cute but sits in a drawer for a year” moments.
1. FRIGG Pacifiers Our ultimate recommendation for a baby shower gift. Stylish, soothing and always needed. A 4 or 6 multi pack means less panic when one disappears under the couch and our Baby First pack offers a variety of styles so baby’s favourite can be found from day one.
2. Baby Skincare (gentle + essential) Newborn skin needs care; and a good wash and lotion combo goes a long way. Think calm ingredients, easy routines, no heavy fragrances. The range includes shampoo, body wash, body lotion and the necessary creams. A practical gift that gets used daily.
3. Knitted Blankets If you want a show-stopper; this is it. Blankets get used for everything: naps, pram walks, tummy time, feeding, shade, cuddles. One gift, so many uses including on the couch for the whole family to enjoy.
4. Olli Ella Bag Charms (NEW) Our new bag charms are a fun add-on or sibling gift. Cute, affordable, sentimental; clip it onto a nappy bag or give it to the soon-to-be big brother or sister.
5. Build-Your-Own Bundle For when you want to create a little something special and make it the perfect mix. Blanket and pacifier? Choose colours that match beautifully for a visually aesthetic gift. Skincare and bath toy? Make bath times extra stimulating followed by calm. The perfect recipe for a good nights sleep.
Pacifier, pacifier clip, pacifier holder and bag charm. All the essentials for a day out with the nappy bag.
Our Baby Shower Edit five top recommendations for smart gifting that new parents genuinely appreciate.