When it comes to life with a baby, there are very few things that matter more than peace of mind. That feeling you get when your little one finally settles, soothed and safe, is priceless. And that’s exactly why FRIGG is more than just a pacifier. It’s a brand built on safety, trust, and thoughtful design, qualities that parents everywhere are noticing, along with award judges around the world.
Recently, FRIGG was honoured with the title of Most Trusted Pacifier Brand at the prestigious LUXlife Parent & Baby Awards. It’s a global recognition, a seal of approval that tells parents: this is a brand you can rely on. And honestly, it isn’t hard to see why.
Danish Design, Global Love
Born in Denmark, FRIGG combines that signature Scandinavian simplicity with uncompromising standards of safety. Every single pacifier is designed and produced in Denmark, a detail that is appreciated because it means tighter quality control and complete transparency. Nothing is outsourced; every step, from design to production to testing, is carried out with one clear goal: protecting and comforting babies.
Safety You Can Trust
FRIGG pacifiers meet the strict European safety standard EN 1400 + A2. That might sound technical, but what it really means is this: the materials, the shape, the durability, every single detail, has been tested and certified to the highest standard. And, of course, the pacifiers are free from BPA, PVC, and phthalates.
Designed for Comfort
But safety is only half the story. The real magic is in the comfort these pacifiers bring. FRIGG nipples are available in different shapes; round, symmetrical, and anatomical, so parents can choose the one that best suits their baby’s natural sucking reflex. They also come in either natural rubber latex or medical-grade silicone, giving the flexibility to pick the feel their little one prefers.
And then there’s the shield. Thoughtfully contoured to fit gently against baby’s face, the shield is lightweight, with air holes that prevent moisture build-up and skin irritation. It’s these little design choices that make such a big difference during those long nights and restless days.
Beauty in the Details
FRIGG pacifiers don’t just work well, they look beautiful. With their clean Scandinavian lines and a rainbow of colours inspired by nature, folklore, and timeless simplicity, they feel less like a baby essential and more like a little piece of style. Whether you’re drawn to soft neutrals or brighter pops of colour, there’s a FRIGG pacifier that fits seamlessly into your baby’s world (and your Instagram feed).
Why Parents Love FRIGG
Talk to any FRIGG parent, and the same themes come up again and again: trust, comfort, beauty, reliability. Parents love that FRIGG pacifiers help their babies settle quickly and sleep more soundly, that they can rely on them in moments of fussiness, and that they don’t have to compromise between safety and style.
It’s that combination, award-winning safety, comfort designed for tiny mouths, and aesthetics that explains why FRIGG is not only trusted, but loved. Around the world, from Denmark to New Zealand to the US, FRIGG has become a quiet little lifesaver in countless households.
More Than Just a Pacifier
At the heart of it all, FRIGG isn’t simply about making pacifiers. It’s about creating products that give parents one less thing to worry about, and babies one more way to feel calm and secure. And when a brand can do both, protecting with science and technology while staying aesthetically pleasing in design, it’s no surprise it’s being recognised as the most trusted pacifier brand in the world.
FRIGG: Safe. Soothing. Scandinavian. Trusted by parents everywhere.